Puma brings targeted hologram ads 3

Feb 26, 2020 | Default

PUMA officially launched the Sky Dreamer sneaker, a new silhouette of PUMA Hoops on February 13. To celebrate the sneaker’s debut, PUMA took it to the streets with Havas Media to successfully project the first-ever holographic activation of its kind featuring the new Sky Dreamer, powered by Firefly’s smart digital media displays, during the 2020 NBA All-Star Weekend in Chicago

Throughout the weekend-long activation, Firefly, the street-level digital media network, outfitted its smart media displays with hologram projectors in order to display a 360-degree image of the Sky Dreamer sneaker and a PUMA-branded basketball on the roof of parked vehicles located in front of several Chicago landmarks.

This cutting-edge campaign was dreamt up by Whisk, and executed through a collaboration with Firefly and HYPERVSN, the leading developers of high-definition 3D holoprojection technology. The Holoprojector is built with next-generation technology. The device spins at a rapid 30 frames per second to create the most realistic 3D hologram experience in the market today.

HYPERVSN by Kinomo

Holograms are set to disrupt visual communication as we know it & HYPERVSN is leading the Revolution. The integrated system allows users to create, display & manage 3D visuals, which resemble holograms floating in mid-air. Breackthrough holographic hardware meets the HYPERVSN CMS to produce truly awe-inspiring 3D visuals.

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PUMA officially launched the Sky Dreamer sneaker, a new silhouette of PUMA Hoops, February 13. To celebrate the sneaker’s debut, PUMA took it to the streets with Havas Media to successfully project the first-ever holographic activation of its kind featuring the new Sky Dreamer, powered by Firefly’s smart digital media displays, during the 2020 NBA All-Star Weekend in Chicago.

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PUMA officially launched the Sky Dreamer sneaker, a new silhouette of PUMA Hoops, February 13. To celebrate the sneaker’s debut, PUMA took it to the streets with Havas Media to successfully project the first-ever holographic activation of its kind featuring the new Sky Dreamer, powered by Firefly’s smart digital media displays, during the 2020 NBA All-Star Weekend in Chicago.

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PUMA officially launched the Sky Dreamer sneaker, a new silhouette of PUMA Hoops, February 13. To celebrate the sneaker’s debut, PUMA took it to the streets with Havas Media to successfully project the first-ever holographic activation of its kind featuring the new Sky Dreamer, powered by Firefly’s smart digital media displays, during the 2020 NBA All-Star Weekend in Chicago.

Puma brings targeted hologram ads 5

Puma brings targeted hologram ads 5

PUMA officially launched the Sky Dreamer sneaker, a new silhouette of PUMA Hoops, February 13. To celebrate the sneaker’s debut, PUMA took it to the streets with Havas Media to successfully project the first-ever holographic activation of its kind featuring the new Sky Dreamer, powered by Firefly’s smart digital media displays, during the 2020 NBA All-Star Weekend in Chicago.

Puma brings targeted hologram ads 4

Puma brings targeted hologram ads 4

PUMA officially launched the Sky Dreamer sneaker, a new silhouette of PUMA Hoops, February 13. To celebrate the sneaker’s debut, PUMA took it to the streets with Havas Media to successfully project the first-ever holographic activation of its kind featuring the new Sky Dreamer, powered by Firefly’s smart digital media displays, during the 2020 NBA All-Star Weekend in Chicago.

Puma brings targeted hologram ads 2

Puma brings targeted hologram ads 2

PUMA officially launched the Sky Dreamer sneaker, a new silhouette of PUMA Hoops, February 13. To celebrate the sneaker’s debut, PUMA took it to the streets with Havas Media to successfully project the first-ever holographic activation of its kind featuring the new Sky Dreamer, powered by Firefly’s smart digital media displays, during the 2020 NBA All-Star Weekend in Chicago.

Puma brings targeted hologram ads to car roofs for NBA All-Star game

Puma brings targeted hologram ads to car roofs for NBA All-Star game

PUMA officially launched the Sky Dreamer sneaker, a new silhouette of PUMA Hoops, February 13. To celebrate the sneaker’s debut, PUMA took it to the streets with Havas Media to successfully project the first-ever holographic activation of its kind featuring the new Sky Dreamer, powered by Firefly’s smart digital media displays, during the 2020 NBA All-Star Weekend in Chicago.

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